Digital marketing articles

Here is our archive of digital marketing articles. Covering topics like SEO, email marketing, boosting business presence, improving web copy, and more.

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Promoted Pins herald new mobile-first Adwords options

Published: 6 June, 2016

Google Adwords has been promoting a ‘mobile-first’ approach to advertisers for some time now. Unsurprisingly, given the growing percentage of web traffic coming from mobiles rather than desktops. As part of their plans for mobile advertising Adwords is providing more local search…

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Local business and the SEO long tail

Published: 16 May, 2016

When looking at which SEO strategies will work best for local businesses, one which comes up regularly is the ‘long tail’. Many people outside digital marketing don’t understand the power of the long tail to reach new customers online without having to battle big companies for the…

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Google rating guidelines mean changes for business websites

Published: 18 April, 2016

Getting a look into the mind’s eye of how Google rank business websites is a rare, but incredibly useful experience. One of the key documents in understanding web rankings is the Search Quality Rater’s Guidelines and following a leaked copy appearing online, Google have released the…

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How do customers search for local business information

Published: 30 March, 2016

When a new customers walks through your door do you ask them how they got your details? If they say ‘online’ do you assume it was through a search on Google? If so it’s time to think again about how people found you. IDC Research, working with Yellow Pages, completed a survey of…

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Don't fill your writing with bizspeak

Published: 15 March, 2016

Bizspeak (using jargon, ‘empty’ marketing phrases or business buzzwords) is an easy habit to fall into, but a dangerous one. Your content risks being difficult to understand and potential customers can be turned off by what appears to be nonsensical sentences. It’s a good idea to…

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How does Google rank my website?

Published: 8 March, 2016

It’s complicated Understanding the different factors which influence an organisations website’s position on Google’s search results is complicated. We’re often asked by local businesses how they can get better search rankings than competitors and our responses always start…

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Unread doesn’t mean unloved

Published: 18 February, 2016

If you’re involved in email marketing there’s a good chance you’ve heard of MailChimp. Certainly, they are the email sender we direct people to when someone wants an easy way of sending email newsletters, and they are our provider when handling a full end-to-end email marketing…

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Facebook’s News Feed update affects local Business Pages

Published: 10 February, 2016

Many local businesses use Facebook Pages to talk to customers and bring them into the store, or onto the website if selling online. Making sure the stories posted are read by plenty of people (the ‘reach’ of a story) is vital if the Facebook Page is to be used in a business-positive way. Stories end…

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SME SEO SOS

Published: 1 February, 2016

It’s a situation many small businesses find themselves in: Potential customers are looking online but your website isn’t ranking well enough to show up on the first page of Google. A 2012 survey showed 61% of internet users research products online (connected World: Shopping and Personal Finance, 201…

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