Local business and the SEO long tail

When looking at which SEO strategies will work best for local businesses, one which comes up regularly is the ‘long tail’. Many people outside digital marketing don’t understand the power of the long tail to reach new customers online without having to battle big companies for the major keywords in their market.

We often put together a presentation for companies explaining how the long tail works and how it can be used as part of a local SEO strategy and we thought it would be useful to show the slides here.

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